Director of Growth Marketing

Remote | Anywhere
Apply now
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.      
  
   
  
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome.   With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.    
  
   
  
  
About the role:   
  
  
Talkiatry’s Marketing team is seeking a Director of Growth Marketing to lead our paid acquisition strategy across all channels. Reporting to our VP of Growth Marketing, this role will be a high-visibility role frequently collaborating with Product, Finance, Data, and Creative. This role will also be responsible for managing our marketing agencies and vendors, ensuring we have the resources needed to execute on acquisition targets for 2024 and beyond.   
  
   
  
You will:    
  
  • Lead patient acquisition strategy across all online & offline marketing channels, driving a direct and measurable impact on business goals   
  • Partner with Data team to evolve measurement strategy and growth analytics, including but not limited to MTA, incrementality testing, multivariate experiments, and predictive LTV modeling   
  • Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Finance   
  • Oversee cross-channel creative testing, collaborating with Talkiatry’s internal creative team as well as our agency partners   
  • Lead relationship with Talkiatry’s performance marketing agency & media planning agency   
  
   
  
Desired Competencies:    
  
  • Supports decision-making with data and pulls impactful qualitative insights from large data sets    
  • You can balance multiple stakeholders needs and effectively communicate with your stakeholders throughout the project lifespan    
  • Able to make decisions and build strategies in a start-up environment     
  • Expert with Excel functions and modeling   
  
   
You have:   
  
  • 7+ years leading acquisition marketing for rapidly growing brands   
  • Proven track record of strong cross-functional partnerships with technology and finance teams   
  • Demonstrated thought leadership and a history of effectively communicating and collaborating with executive stakeholders.   
  • Experience leveraging A/B and multivariate testing to optimize and continuously improve channel performance   
  • Analytical approach to performance marketing and decision making   
  • In-depth understanding of the marketing funnel and the roles different channels play within the acquisition journey   
  
  
   
  
Why Talkiatry   
  
  • Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care    
  • Collaborative environment: be part of building something from the ground up at a fast-paced startup     
  • Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC     
  • Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!    
  • Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands     
  • It all comes back to care: we’re a mental health company, and we put our team’s well-being first    
  • Compensation range for this position is $190,000, and up to a 15% performance bonus, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.   
  
   
  
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.    
  
   
  
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.   
  
   
  
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.   
  
   
  
  
Apply now
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