We are seeking a talented business leader reporting to the Chief Marketing Officer who can operate at the intersection of marketing, strategy, growth, analytics, and operations who will stand up and develop our newly formed Marketing Strategy team. We are seeking a candidate who thrives in fast paced environments, enjoys solving ambiguous problems, and thrives in cross-functional work. As a player-coach, you will build and develop a high output team with the potential to transform the way we think about the company’s marketing and growth strategy, connect patients to quality mental health care, and drive efficient growth.
As Director, Marketing Strategy and Growth, you will work on high impact marketing opportunities, own key strategic initiatives end to end, rethink, redesign solutions and key processes, and uplevel our strategic thinking grounded by data driven insights. There are two core components of the team: (1) Improve efficiency at scale in how we connect patients to Talkiatry’s Doctors, Therapists and Nurse Practitioners. Healthcare is a complex marketplace operation that involves balancing seasonal demand with new provider starts, state and local licensing, marketing campaigns, and optimizing the new patient funnel. (2) You will leverage our existing data infrastructure to develop true business intelligence for our Marketing team. Marketing leaders will depend on you to upgrade our operational performance reporting, understand, size and then drive business opportunities, and spin up tools and ad hoc analyses to help everyone work at the top of their potential.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Work with our Chief Marketing Officer to identify blockers and opportunities in current workflows against Talkiatry’s marketing strategy and vision. Convert these opportunities into actionable special projects to improve marketing effectiveness.
- Identify and execute on opportunities to improve Talkiatry’s visibility in market including, but not limited to: Improved visibility on insurer websites, reputation management, public clinician directories, reduce likelihood of no-shows, improve replacement rate of cancelled bookings.
- Own reporting, planning, dashboarding and overall improve how Marketing uses data to improve effectiveness and efficiency of marketing programs
- Collaborate with our Marketing, Operations, Engineering, and Data Product team to flow data into and out of our enterprise data warehouse
- Use this improved and more automated infrastructure to build out dashboards, individual clinician scorecards, and develop new metrics
- Serve as a strategic advisor as our marketing leaders use these metrics to make real-time decisions and monitor and measure the impact of those decisions
- Grow the team 2-3 months after joining to add a business analyst, marketing campaign analyst, and additional Business Operations individual contributors
You have:
- 8+ years of experience with time spent in Business Operations, Marketing Strategy, Management Consulting, Investment Banking, Product Management or GTM
- 3+ years experience managing and developing high performance teams
- 1+ year experience in business insights and intelligence, with familiarity in developing solutions using advanced data visualization tools and languages, including R, SAS, SQL, Python, Excel, Tableau, MicroStrategy, or PowerBI
- Understanding of core Marketing functions, technologies, channels, and digital growth funnel
- Previous experience leading cross-functional teams in solving complex business or marketing problems
- Expertise in transforming large datasets into insights, folding in business context even when it’s unfamiliar to you at first
- Exceptional presentation and communication skills to convey the usefulness of insights, reports and analysis to internal and external stakeholders who are unfamiliar with data and analytics
- Understanding of industry trends in emerging technology and analytics
- Preferred experience in healthcare data, including clinical quality measures
- This is a hybrid work position with 2-days week expected in Talkiatry’s NYC office
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Compensation range for this position is $185,000 to $205,000, plus up to a 15% performance bonus, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
