Talkiatry is seeking a strategic, business-minded Director of Organic Growth to lead our Search Everywhere Optimization efforts. In this role, you’ll be responsible for significantly increasing patient acquisition by expanding Talkiatry’s discoverability and authority across traditional and emerging search platforms—including Google, ChatGPT, video search, social platforms, and provider directories (e.g. Psychology Today, WebMD). As you build on and grow our SEO foundation, this role also has the opportunity to identify and expand into broader organic growth channels.
Reporting to the VP of Growth Marketing, you’ll act as the central orchestrator of our SEO strategy: setting priorities, managing external partners, and ensuring performance translates into real business outcomes. Your success will be measured not by traffic, but by how effectively we guide prospective patients to discover and choose Talkiatry via organic channels.
You’ll collaborate closely with cross-functional partners in Growth, Product, Engineering, Editorial, and Clinical, while managing freelance and agency contributors across content and technical SEO. With a rapidly scaling base of 600+ healthcare providers and a strong foundation of clinically authoritative content, this is an opportunity for someone who sees SEO as a growth lever, not as a channel for vanity metrics.
This is not a technical or IC-level SEO role. You won’t be debugging JavaScript or configuring hreflang tags. Instead, we’re looking for someone who can set vision, solve ambiguous problems, prioritize ruthlessly, and hold yourself and others accountable for execution. You’ll help define the playbook for how patients find and choose their mental health care in a constantly evolving discovery landscape.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Deliver on ambitious quarterly and annual traffic and patient conversion goals through a cross-platform Search Everywhere Optimization strategy focused on acquisition, not just traffic.
- Own and drive a strategic roadmap that enables Talkiatry to outperform competitors, informed by data, search trends, and competitive insights.
- Manage agencies, freelancers, and content partners by setting direction, reviewing output, and ensuring alignment with business goals.
- Build reporting frameworks and dashboards that provide organizational-wide visibility into the performance organic channels.
- Lead cross-functional content strategy, ensuring topical authority and brand trustworthiness, and develop landing pages and user experiences that convert.
- Analyze patient discovery and decision-making journeys to continuously improve how prospective patients find and evaluate Talkiatry.
- Monitor performance and evolving trends across Google, GenAI tools, social/video platforms, and healthcare provider directories, adjusting strategies based on platform evolution and competitive behavior.
- Advocate for site-level and technical SEO priorities, working with internal or external resources (without owning direct implementation yourself).
- Travel occasionally to New York, Los Angeles, and relevant SEO industry events, as needed.
You have:
- Bachelors degree or relevant experience.
- 7-10 years of growth marketing experience, with at least 3+ years of SEO experience and accountability for growth metrics such as customer acquisition, activation etc.
- Strong working knowledge of on-page, off-page, and technical SEO fundamentals, even if not a hands-on implementer.
- Proven ability to lead managing cross-functional initiatives, freelancers, and agencies in content production, site optimization, or SEO analytics.
- Demonstrated ability to tie SEO work to business outcomes—patient leads, qualified traffic, or conversions.
- Familiarity with tools like Google Search Console, Ahrefs, ScreamingFrog, and other core SEO platforms.
- AI-curious and comfortable testing emerging tools to accelerate analysis and execution.
- Confident using SQL and BI tools to diagnose issues, surface opportunities, and analyze performance.
- Clear and persuasive written and verbal communicator across technical and non-technical stakeholders at various levels in the organization, including executives
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Compensation range for this position is $200,000-$215,000, plus up to a 15% performance bonus and equity, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
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